Best content marketing tools to boost your engagement.
Best content marketing tools to boost your engagement.
In interviews, marketers said that one of their biggest issues and challenges with content marketing is lack of time.
With all that is involved in content marketing – strategy, ideation, creation, promotion, and analysis – it’s getting harder and harder to find the time to fit content marketing into our schedules. charges. (Besides doing a million more marketing activities like SEO, PPC, social media, emails, and answering the always-ringing phone).
With all of these trending activities and constant distractions, productivity drops, you make even less progress with your content marketing strategy, and have even less time to finish what you started.
But don’t insist, we have a solution.
Tools are fantastic for improving productivity because they reduce the precious time spent on brainstorming or creating or promoting content, and you tap into the resources you need to be successful online. This allows you to focus on what you need to do to get the job done and save time for more important things.
However, not all tools are useful. Some may waste time and deliver very little. Even choosing which tools to become or will in itself get in the way can be a waste of time. We’ve worked hard for you and selected the content marketing tools that make your life easier, fill your skills gaps, and improve your overall content marketing productivity.
Use BuzzSumo to generate brilliant content ideas
For your content marketing efforts to be successful, you must create content that will appeal to your target audience. The best way to do this is to identify the pieces of content that are performing well in your industry.
BuzzSumo can help you with this by analyzing the most shared and trending content on a particular topic.
It gives you detailed information about how certain content is performing in terms of shares, engagement, and links. So you can use this information to come up with brilliant ideas for content topics that are sure to gain traction with your audience.
Personalise your content with Hubspot CMS
With HubSpot CMS, you have all the tools you need for content creation, distribution, and analysis, all in one place.
The tool allows you to easily create and edit blog posts, landing pages, site pages, and emails, whether you choose one of our pre-built templates or are starting from scratch. You will be backed by a world-class content delivery network to serve your content all over the world in the fastest possible way.
Discover profitable keywords using Ubersuggest
If you want your content to gain visibility in search engine results, you need to optimize it with highly relevant keywords that get a ton of searches every month.
Improve readability with the Hemingway app
Readability of content is an important factor that influences the way people interact with your content. The easier it is to read your content, the more likely people are to engage with it.
Create compelling headlines with CoSchedule Headline Analyzer
Your title is the first thing people will notice about your content. This goes for your textual and visual content. Most people will read the headline first and decide whether or not to engage with the content. That’s why writing compelling headlines that will intrigue this audience at first sight is essential.
You can use CoSchedule Headline Analyzer to test the potential of your content titles before you decide to publish them. This tool analyzes your potential titles and rates them based on structure, grammar, and readability. It also gives you suggestions on how to make them more powerful and get your audience to engage.
Organize your ideas with Evernote
Anyone who has ever had to create content knows how difficult it is to organize their thoughts and ideas to develop something substantial.
This is where Evernote comes in. It can help you take notes and capture ideas in one place so you can organize them more efficiently. It allows you to save articles, images, web pages and PDF files so that you can easily access them when you need them.
Create eye-catching visuals with Pablo
People are much more likely to engage with your content if it has eye-catching visuals. BuzzSumo analyzed 100 million articles and found that articles with at least one image are twice as likely to be shared.
Use ClickFunnels to Create Effective Sales Funnels
Sales funnels allow you to organize the journey people take from your site visit to conversion. An effective funnel improves the customer experience every step of the way so you can get more conversions and a higher average order value.
Checking for plagiarism using Copyscape
Duplicate content may not penalize your website, but it can seriously hurt your traffic and rankings, and therefore your search visibility.
So this is one of the most damaging things that could set your content marketing efforts back a few steps. You may have other websites copying your content or you may have cited another article which will raise duplicate content issue.
Make sharing easy with ShareThis
One of the most common goals of content marketing is to get more shares to increase visibility and impressions. The more shares you get, the more people will see your content. And the more visibility you get for your content, the more leads you can get.
So it’s essential to allow easy content sharing rather than subjecting your readers to the gruelling process of copying and pasting the URL on their social media posts.
Automate the distribution of email content with GetResponse
Email is still one of the most effective channels for content distribution. A MailMunch survey even found that with social media, it’s the second most preferred method of content distribution. It is therefore crucial for content marketing as it helps you nurture your prospects and retain existing customers.
Use Hootsuite to manage your social media
As mentioned earlier, social media is the second preferred channel for content distribution along with email.
It is therefore essential to invest in a comprehensive and effective social media management platform like Hootsuite. You can use this platform to schedule all of your social media posts to get published when your followers are most likely to engage.
Hootsuite also lets you organize pre-approved content that your teams can post and schedule when the time is right.
Use Trello to promote team collaboration
It takes a team to execute an effective content marketing strategy. Easy communication and collaboration are essential if your team is to stay on track with all your tasks and projects.
You can use a platform like Trello to create boards for specific projects, assign tasks, share content summaries, and more.
This platform makes it easy to keep track of your tasks and assignments so you don’t miss deadlines. You will be able to see who is working on a map, how far they have progressed, and what they have completed.
Conclusion.
Hopefully, some of these content marketing tools will improve your productivity by reducing the time spent on tasks such as creating ideas and headlines, designing images, proofreading and editing copywriting, promoting content, SEO optimization, task organization and reading. Save valuable time and focus on the things that matter most.
Use inbound marketing to grow your business.
Inbound marketing and the success of your business.
Are you ready to skyrocket the success of your business?
If this is the case, you should focus your efforts on inbound marketing.Instead of spreading to the customer, like traditional outbound marketing does, inbound marketing focuses on creating reasons for the customer to come to you. An Inbound Marketing strategy is based on the principle of bringing the customer to you, using natural referencing techniques, social media marketing or via press relations, by focusing these practices around quality content. To be able to set it up effectively, today we suggest that you follow 3 key steps, which will allow you to acquire visitors interested in your offers and turn them into customers.
• Attract: First, you work to attract a visitor by using compelling content and appearing in search engine results. • Convert: Once they are at your doorstep, you must give them every chance to become a customer and foster their enthusiasm when the time is right for them. • Finally, you delight these customers with stellar content it’s a proven system that works for the best companies in the world, and it has launched dozens of startups for resounding success.
- How inbound traffic can help your business attract an audience
To be successful, you must understand the environment of your business in a digital context but also the precise profile of the users you want to address. Who are they ? What are their problems, objectives, challenges, constraints? This reflection will allow you to define what will be called your buyer personas, these “typical buyers“. All you will do from that point on will be to put in place tools and develop techniques to attract these individuals to you and turn them into customers. This step can leave many business owners in a tour, because there are many ways to promote your business. So how do you know what is the best use of your time and money? What path should we take for maximum effectiveness and efficiency? No two businesses are alike, and according to this notion, no two target audiences are alike. Even companies in the same industry differ enough to rely on another type of demographics. This particularity means that the way you approach the task of attracting customers will be very different from that of your competitors.
Inbound marketing gives you the opportunity to position yourself as a solution to the problems of your target audience. You line up and the content you provide as helpful help for them to learn more about you while you solve their problem. As a result, each business must provide different types of content in order to align with its potential customers. By providing this type of content through means such as SEO and social media, you are building an organic audience that regularly finds your content useful. This is the essence of inbound marketing. In addition, the inbound marketing that you will practice will force you to set up your own blog, and this environmental reflection will allow you to ensure that it attracts a maximum of traffic to it and creating gateways with existing structures. . It will then be necessary to draw inspiration from good practices while finding levers for differentiation. This is all the talent of inbound marketing agencies like that of The Core!
2- how to interact with visitors and turn them into customers.
Now that you have an incredible audience! And you constantly provide content that they find interesting and useful when it comes to solving their problems. How do you translate these visitors into customers?
Well, you must first convert your visitors into prospects. To do this, you need to alert your visitors that you have a long and exclusive piece of content that might interest them. For this stage of converting your visitors into prospects, you need bulletproof strategies to get people to give you their email address. Of premium on board that does not seem easy but we have for you some advices to arrive there with methods like: – hosting of a webinar, – launch of a course by e-mail, – creation of a free report to generate leads.
When the user registers, it is necessary to set up an automated strategy for sending lead nurturing emails, which will allow the prospect to advance in the purchase tunnel. Indeed, the latter may not be ready to buy from the first moments of your relationship. Your lead nurturing campaign via marketing automation will allow you to succeed in this direction. You can also use a lead scoring method, to find the “hottest” prospects and quickly offer them a tailor-made offer. Here is certainly the most important and delicate step of your Inbound Marketing strategy. All of the previous steps, if done well, should lead to successful conversion.
Now that you have them in your database, you can afford to encourage them to become a customer. So what’s the next step?
3. Finally how inbound traffic can help your business to delight customers.
in the end once your prospects have become customers, the last thing you don’t want to do is forget about them. You want to delight them so much that they will turn into “missionaries” for your brand and talk to everyone they know about the incredible service you have provided them. In our view: In an organization where inbound marketing is really successful, customer ‘pleasure’ is everyone’s responsibility, not just the people your customers can get in touch with after buying something from you.
This step is to build brand loyalty. If you can generate as many ambassadors for your business as there are customers, it not only means that you are doing something right, but it means that a large part of your marketing efforts are taken care of. Each missionary in your company actively sings your praises – for free! each stage feeds the other and as long as a satisfied customer is not the end of his journey, he has an active role to play in generating new business for you through testimonials and positive reviews.
Conclusion
If you already have your business or are thinking of launching a startup, you want to make sure you implement best practices for exceptionally fast growth. now you know that inbound marketing is the most effective way to increase your visitors, prospects and buyers. You will need to attract customers by understanding their deepest needs, aspirations and difficulties. Using this data, create epic content that attracts them like a magnet.
Extend your reach to other sites and present your content on the Web, gaining new customers and strengthening your influence and authority. You will need to include SEO best practices so that customers can also find you through search engines. With the different methods mentioned above you will have a high conversion rate, you can be assured of growing your business like never before.
As the title of this article suggests, the idea of inbound marketing is to grow your business. Because in our mind, this is the best way to do it.
How to create a social media marketing plan from scratch.
We often think that defining a strategy on Social Media may seem simple: it is enough to publish content on Social Media (texts, images, videos …) so that Internet users share them, visit your website …
Furthermore, it consists of much more than:
• What are its current performances (and those of competitors), with what works or not • It is very important to define a strategy to get your content to encourage people to buy. • While measuring the results of your actions to improve your performance, in continuous training mode. • Then, do not hesitate to try new things (networks, types of publications …)
There are 9 steps to help you create your social media marketing plan:
Assess your current presence. Set your goals. Find your target audience. choose a positioning. Discover the works of your competitors. Define an action plan for content creation, the editorial calendar and the promotion mechanism. Create a publication calendar Promote your content by allocating resources. Evaluate performance and measure the results of your eReputation.
After all, social media is a great platform to reach a large audience, increase brand awareness and increase sales. In addition, social media can help you connect with your audience and build your brand’s reputation.
Why create a plan First of all, it should be noted that out of approximately 3,773 billion Internet users (Internet Live Stats, 2017), 2,789 billion users are active on social media. For example when the Seb brand with the presenter Oprah Winfrey marked a publicity stunt which praised the fryer “without oil”, and which thus made jump by nearly 5% the share price (as well as sales! ).
This example of strategy on current Social Media, presents the power of communication and resonance of the web. While there are many benefits, building a social media plan from scratch can seem like a daunting task. To help you, we have put together this step-by-step guide for social media marketing.
1. Assess your current presence.
In order to move forward in any direction, it is imperative for all activities to determine where it is and then take the step in order to improve. Elements such as the following will help you better orient yourself to resolve this question. here are some things to consider regarding your presence on Social Media: • What is the nature of the requests and the results obtained (sharing, number and types of messages, etc.). • The social networks on which you are currently active, ie the number of subscribers, traffic from traffic from these networks, traffic from your blog and the most read articles … • Maximizing your online presence such as: (profiles, cover images, biography, personalized urls, prospect capture tools, conversion rate, etc.) • The behavior of your employees / distributors / partners /… on Social media. That is to say the look of your employees’ profile (photo Pro …), sharing your news … • The traffic that is currently generated on your website via Social Media (including the Google search engine through your Blog). To do this simply use Google Analytics.
2. Set your goals.
Most or all effective social media strategies have one thing in common: they have clearly defined objectives. Before you start working on your strategy, you need to determine what you want to achieve. Is your goal to improve brand awareness? Or maybe increase your engagement and your number of followers. Whatever yours are, write them down. Divide these final goals into smaller parts so that they are feasible and realistic. This analysis can be perfected by visualizing your situation in the form of a SWOT (Strengths / Weaknesses and Threats / Opportunities) in order to identify your priorities.
The strengths and weaknesses being linked internally (eg expertise, the time available to produce content, etc.) then threats and opportunities (eg, a weak presence of your customers on certain emerging networks, etc.). The SWOT matrix offers to synthesize in a single visual the current competitive situation. Used well, it helps to circumscribe the field of possibilities while outlining the paths of development. Socialblade is a tool that can help you see a global vision of your competitors, it allows you to have a vision of Twitter, Youtube subscribers of your competitors.
3. Find your target audience
As a marketing manager, it is essential to understand what your target audience’s preferences are. To develop an effective social media marketing plan, you need answers to the following questions:
On which social media platform is your target audience most active? What type of content do they like on social media? What are their pain points? How do they interact with brands on social media? In addition to this, it is also advisable to create a target character for your brand. You have to take into consideration factors such as age, gender, lifestyle and interests.
Based on these factors, you will need to decide which social media channel is best for your brand and what type of content will work for you. So, if your brand’s target audience is mostly teenagers who love the game, you may want to focus on Twitch. Even though Facebook and Instagram are more common, Twitch is where your target audience is likely to spend most of its time. Here’s the bottom line: you need to align your social media and content strategies based on your audience’s preferences.
4. choose a positioning
After having defined your objectives, identified your target, detected what are its assets in terms of communication, you must choose your positioning and stick to it. To attract Internet users, what better way to distinguish yourself from others! Again, observe what your competitors are doing: what are the themes, how are they treated, how often, on which network (s) and try to do it differently? Change your angle of attack, be active on a social network where the competition is not necessarily (yet) present, be a pioneer.
Good positioning means choosing the right topics of conversation, the right topics, those that interest your target and those on which you are experts. This will make it easier for you to reach your goals.
5. Discover the works of your competitors
The best way to avoid common mistakes in your social media marketing strategy is to learn from your competitors’ mistakes. You need to take time and analyse the social media pages of your competitors to give you an idea of the type of content that is working well. the strategies of your competitors, and identify good practices to take as an example, as well as opportunities to counter them (eg keywords, themes, formats, etc.).
This approach will allow you to have ideas to innovate and to create your own campaigns on social media and not to copy those of your competitors. Examining your competitors’ campaigns will help you refine your strategy. At the same time you can decide to do it differently even in the same industry, totally different strategies may work for different brands.
To go to the next level, you need to stay focused on your own success indicators. – List the main influencers, and select the Top 10 with whom you must present to establish a first contact. The objective will be to capture a little of their notoriety via interviews, guest postings … – Set up a competitive and sectoral watch to find out what’s going on in your sector of activity via eReputation monitoring tools.
6. Define an action plan for content creation, the editorial calendar and the promotion mechanism. Content is central to any social media strategy. Before you start working on your content, you need to have a good idea of your brand personality, your goals, and the preferences of your target audience. From the information you gathered on him, you were able to draw up the mission of your various social media.
Here are examples of content you can create: • Images, Videos, • Blog articles (needs, problems… prospects), • Company news (product releases, etc.), • Infographics, • Books, guides… in PDF to download, • Interviews, • Contests, Gifs • Conduct surveys • Content generated by customers, prospects, fans…, • Etc.
All of these elements will allow you to create content that will generate a loyal user base. You must also define the availability of your community manager to interact with customers (eg, we will respond to you within 24 hours…). Indeed, if you are not available for Lives, it is useless to offer live videos on Facebook, Instagram, Youtube … On lives is essential to respond quickly to interactions and ask questions.
Make sure you are available to answer all product concerns and questions. Once your content is posted on social media, it is essential to engage with your community.
It is also important to vary the types of shared content. In fact, it’s even advisable to share content from other sources that your target audience likes (but doesn’t compete with). On social networks you must dare to surf on news, trends … like for example doing newsjacking. Here is an example with Game of Thrones, The “royal baby”…
You can also use your existing communication channels and contact bases to promote so that more people follow you.
This is the best way to quickly reach your audience, and make sure that all of your messages are seen to the maximum. Here are some examples of channels to promote your new social media: • Your website: Add buttons to your social channels so that visitors to your website can easily find your social accounts. • Your email list: Once you’ve launched your social accounts, let your mailing list know. Next, include buttons to your social channels in the footer of each email marketing. • Your email signature: Add social media links to the signature of your business email. • Social Selling and Employee Advocacy: Encourage your staff to follow your social media channels and invite their audience to do the same. • Showcase social media in store: Place posters in your store using your social media ID or URL. • Your other social media channels: Encourage your audience to follow you on several channels. • Social ads: You can place an ad to make yourself known to new members of the audience. •…
It is essential to think “cross-channel” and deploy your strategy in all of your brand’s communication spaces. For example, a blog article written can become an infographic, a podcast, a screencast video, an image that summarizes a quote … It is by pooling your content and reusing it on several channels that you will make the most of your time.
7. Create a publication calendar
Setting up an editorial calendar or a publication schedule is not only useful for creating content for your blog or website. In social marketing, defining an editorial schedule is very useful, it will help you organize your time, which is so essential in a social media strategy. So the first questions to ask yourself to build an editorial calendar for social networks are: • How much time should I allocate to social marketing? • How much time to reserve for each network? The ranking algorithms promote frequent publication on social networks. You will therefore probably have more visibility by publishing publications more often.
At the same time, it tells your customers that you are active and accessible on social networks. You can also use various social marketing tools to maintain a consistent calendar on social media. A publication calendar will help you to check what has worked in terms of information sharing and what has failed (zero reaction, no comments, no likes, no sharing, etc.). You can easily find on the internet many shared examples of social media publication calendar, to reuse or adapt to your needs. Hootsuite is one of the best tools you can use.
8. Promote your content by allocating resources
If you want your content to reach a large audience, you need to promote it well. While it is best to get organic traffic, you may need to rely on paid social media ads initially to gain traction. It can help you gain more visibility quickly. It is up to you to assess the time that you are ready to invest and which collaborators you will assign to this task. If you are independent and work solo, this step is crucial in your organization.
To help you arbitrate your ambitions, know that there are always 3 constraints: • Either you take time, and in this case it is cheaper but slower • Either you put money in it, in this case it is expensive but fast • Either you agree not to see results quickly, then it’s cheap and not too long Remember that Cheap / Fast / Effortless will not give good results…
Depending on the social media platform of your choice, your budget and your industry, the cost may vary. But one thing is common on all platforms: advertising on social networks is expensive. According to a WordStream study, the average CPC for Facebook ads in 2019 across all industries was $ 1.72.
Here are some tips you can follow to reduce the cost of your social media ads: Post high quality content that is relevant to your brand and niche. Facebook gives you a “relevance score” which has an impact on the performance of your ads. You must cap your bids. Do not set a daily budget for Instagram and Facebook. On Twitter, start slowly by bidding manually. As you increase traffic, increase your bid. On LinkedIn ads, select the “Matching audience” option to increase your return on investment. It sends your ads to a very targeted audience likely to convert.
To achieve these paid objectives in order to increase the visibility of your content, you have numerous advertising agencies or paid promotion tools that you can use. • Facebook Ads: to boost a publication, to target similar profiles, to retarget visitors to your site… • Google Ads (on the search engine, in retargeting…) • Purchase of publications (articles sponsored by influencers, purchase of links for SEO, etc.)
9. Evaluate the performance and measure the results of your eReputation.
Developing an effective social media marketing plan takes time. You can make a lot of mistakes along the way. If you continuously analyse your campaign, you can reduce the number of mistakes you make. For example, you can use URL reducers and UTM codes to track your links. For example: Bit.ly, Clickmeter.com etc…
Start by listing 3 key indicators to monitor (eg number of leads generated, traffic generated, number of Fans, etc.) that you will constantly refer to measure your performance.
Keep in mind that your social marketing must be linked to your overall marketing goals. For example, if your goal is to increase the sales of your products from your merchant site, how can social media help you in this regard? What is the level of traffic you want to reach through these channels … And how to measure traffic and its contribution to sales. Here are some examples of metrics you can use to calculate the ROI of your social media strategy: • sales • generated leads / leads, • transformation rate of these same leads, • number of appointments • dissatisfied customers caught up before they go to competition • number of page views on your site & number of clicks, •…
In addition you must also make a dashboard on the performance linked to your visibility on social media (these are the Vanity Metrics, that is to say the indicators that flatter the ego but that do not have an immediate marketing effectiveness ): • number of subscribers to your accounts / unsubscribers • number of visitors / readings, • number of comments, • number of registrations, • rebound rate, • interaction with other blogs and other social platforms •…
As you reach your goals, define new ones for each social network. You can even consider diversifying your communication languages to ensure your presence in other countries. Regarding reporting and dashboards, generally you make 1 report / month in order to have enough perspective on your actions.
You can possibly make a larger quarterly report in order to draw up reports on actions that have long-term impacts (e.g. creation of blog articles, specific themes on a quarter). Weekly reporting is only necessary if you are on a service and you have to report to a client. You can get statistics such as the number of subscribers, fans … from the account profile or from the statistics. For example on Facebook, all the information is in the “Statistics” tab
Conclusion
Social media is constantly evolving. You must be at the top of your game to succeed in your campaigns. This can be overwhelming if you are creating a plan from scratch. We hope this guide will make your social media campaign easier. Certain steps will take time and effort, but applying these steps will allow you to better identify social media habits and the needs of your customers. Be aware, however, that between strategy and reality, there is often a gap … be ready to evolve your strategy according to customer feedback.